The trusted advisor: engaging the next generation of investors

One of the biggest wealth transfers in history is set to take place in the next few years. Baby Boomers are shifting their wealth to their Millennial children.

Millennials are different from their parents—they’ve been shaped by different events, and as a result, they hold different attitudes toward brands. They’re not necessarily going to stick with the status quo just because their parents did. As a result, advisors can’t expect Millennials to do business with them solely because their parents were clients.

To foster a relationship with Millennial clients, advisors need to engage them. This guide explores how a cloud communications platform can help advisors connect with these clients and build trust for a long-lasting relationship.

Client demographics are changing. To attract, engage, and retain this new generation of clients, advisors must build trust with Millennials. That involves communicating with them on their terms —through video conferencing, phone calls, and chat.

Putting the right solution in place ensures effective client onboarding and communication, while ensuring compliance, improving internal workflows, and minimizing the burden on IT.